Working with a URI economics professor and tourism expert, designed and conducted an economic impact study utilizing data garnered from primary research with Water Fire attendees, business beneficiaries, and state tourism option leaders. Over 1,200 interviews conducted.
Developed a Strategic Marketing Plan to direct the RICH business model, positioning, programs and communications for the next several years. Conducted a wide variety of research to inform the plan including an overview/best practices analysis of 56 humanities councils nationwide, 25 one-on-one interviews with key influencers, partners, and academic leaders, and a statewide survey of 454 consumers.
Developed a process and model to assist the Rhode Island Foundation in evaluating their capacity-building grant program with performing arts organizations in Rhode Island. Developed, tested and rolled out the evaluation model to eight performing arts organizations.
Telephone interviews conducted to ensure the UWRI goals were in synch with the needs of its constituencies; determine awareness, perceptions and knowledge levels; identify most pressing problems facing Rhode Island communities; and determine impact of UWRI and other organizations. 1,200 interviews conducted with donor and non-donor segments.
Conducted research and created a Strategic Marketing Plan as part of a statewide initiative to raise the level of charitable giving in Rhode Island. Two focus groups conducted with consumers and 15 telephone interviews with financial advisors, corporations and foundation representatives. Strategic marketing plan developed.
As part of the strategic planning process, research was conducted to determine perceptions of the organization since the re-branding and identify increased fundraising opportunities. 30 telephone interviews conducted with current and potential donors, key influencers and peer organizations.
Facilitated four board strategy sessions, conducted staff and board interviews and developed a long-range strategic plan designed to set the direction, focus and mission for ZPG for the next five years.