A statewide study conducted on behalf of National Grid, NSTAR and Cape Light Compact to develop an understanding of the current consumer mindset as it relates to home energy conservation/efficiency and assess impressions, satisfaction and consumer behavior actions taken as a result of a Mass Save home energy audit. 12 focus groups conducted throughout Massachusetts with participants and non-participants in a home energy audit.
Study conducted to determine the requirements and components of integrating the Residential Massachusetts energy efficiency call centers to provide consumers with a central information clearinghouse. Internal Audit, Secondary Research, Call Center Visits. Mystery Shops, Peer Reviews, Cost Analysis, Consulting and Feasibility Report provided for NSTAR, National Grid and six other utility program administrators.
Conducted focus groups with home energy assessment participants and non-participants to evaluate customer experience and test the effectiveness of current and potential marketing communications.
An extensive study conducted with consumers and business partners in the residential market to evaluate brand equity and marketing communications as well as get feedback on new marketing approaches. 10 focus groups held with consumers, multi-family business owners, contractors, builders, developers, architects and engineers in New York City, Syracuse and Binghamton
Focus groups conducted get final feedback on a new integrated brand communications campaign prior to launch and to test two future campaign concepts utilizing social/ behavioral messages. 4 focus groups conducted in New York City and Syracuse with residential and commercial audiences.
Quantitative and qualitative research conducted with the New York State Commercial/Industrial market to understand and measure market awareness, attitudes and behavior and identify potential opportunities for impacting this market and provide a benchmark for ongoing tracking to assess program development and marketing efforts over time. 846 organizations participated via phone and internet surveys and one-on-one interviews conducted with facilities/energy managers and C-suite executives at NYSERDA top customers, customers and prospects.
A quantitative research study conducted with consumers in New York City and Westchester County to evaluate the success of a new multi-million dollar summer energy conservation campaign. 1,183 interviews conducted to measure recall and impressions of the campaign, main messages and media and to assess whether the campaign shifted perceptions and motivated consumers to take action.
A follow-up quantitative research study conducted with consumers in New York City, Westchester County and five upstate markets to evaluate the success of a multi-year summer energy conservation campaign. 1,204 interviews conducted to measure recall and impressions of the campaign, main messages and media, measure shifts in perceptions and quantify specific actions taken.
A series of focus groups and usability labs held with New York homeowners, renters, multi-family property owners, contractors, builders, developers, retailers, architects, engineers, commercial/institutional executives, property owners/managers and media to get feedback on current web sites and three new prototype sites. 12 focus groups and 28 usability labs conducted in New York City and Albany.
Focus groups conducted with New York consumers, commercial organizations and energy researchers to get feedback on new home page approaches and concepts for nyserda.org – the NYSERDA Corporate website that serves all NYSERDA customers and key constituency groups. 10 focus groups and 28 usability labs conducted in New York City and Syracuse. Conservations Services Group Key Constituency Group ResearchResearch conducted with executives at utilities and state agencies, CSG partners, allies, managers and employees throughout the US to get insights and feedback on current challenges and opportunities in developing and implementing energy efficiency and clean energy programs and determine how CSG could better serve clients and the industry. 84 one-on-one interviews and 6 employee meetings conducted.
Conducted focus groups with PECO customers who participated in their Smart House Call program and those who had not in order to ascertain how best to position and promote the program.