Developed and implemented a Strategic Marketing Plan to successfully reposition the state unemployment office. Extensive primary and secondary research undertaken including one-on-one interviews, focus groups, and secondary research in support of plan development.
Focus groups conducted to get feedback on Rhode Island Housing branding communications and web site as well as test a potential new site design. 6 focus groups held with recent homebuyers, renters and homeowners.
Telephone surveys were conducted with Rhode Islanders statewide to determine public opinion surrounding the expansion of T. F. Green Airport. 536 telephone interviews conducted with the general public and 38 with business opinion leaders.
Statewide telephone surveys conducted on behalf of the Rhode Island legislature with Rhode Islanders who don’t ride the bus or trolley to understand barriers to using RIPTA and test variables that could increase ridership. 450 telephone interviews conducted.
Extensive primary and secondary research was conducted to determine the service model required for a successful commuter ferry service. Conducted one-on-one interviews, 9 focus groups, extensive secondary research and community meetings.
Multiple segments of RIPTA monthly passholders were interviewed on 24 bus routes to determine ridership patterns and customer satisfaction. 865 interviews were conducted.
Targeted RI consumers were surveyed by telephone to determine the pre-launch level of interest in a new Providence to Newport ferry service. 410 potential passengers interviewed. Post-launch satisfaction research was also conducted including 366 passenger intercept interviews.
Conducted benchmark qualitative and quantitative research on the trolleys, including 54 one-on-one interviews and 391 passenger surveys. Follow-up quantitative research was conducted with 491 passengers to determine ridership patterns, fare price elasticity, and customer satisfaction. 143 interviews with college students about a new University Pass program were also conducted.