Healthcare/Legal Services
Hinckley Allen Strategic Plans
Conducted one-on-one partner interviews and developed Strategic Plans for various practices and groups within this prominent New England law firm.
Rhode Island Medical Imaging Research & Strategic Marketing Plan
Conducted extensive primary and secondary research including physician focus groups, patient phone interviews, competitive research, secondary research and mystery shops of RIMI offices. Developed and assisted in implementation of a Strategic Marketing Plan to reposition this leading radiology firm.
Butler Hospital Key Constituency Research
An extensive study undertaken to provide strategic direction to the Board and Senior Management. Qualitative and quantitative research conducted with the general public, business leaders, and referral sources to understand mental health issues/needs and determine awareness and perceptions of Butler and other providers. 477 interviews conducted in RI and MA.
Care New England Marketing Effectiveness Tracking Study
Conducted internal audit of marketing objectives and initiatives of Care New England’s six operating units. Developed a Marketing Information Tracking System to determine the return on investment of CNE marketing initiatives.
Kent Hospital Image & Awareness Research
Telephone interviews conducted with residents of Kent Hospitals primary service area and growth areas to determine hospital awareness, attitudes and preferences and determine how to incent non-users to consider the hospital. 723 telephone interviews completed.
HealthTouch Business Plan
Developed a Business Plan to direct the HealthTouch business model, positioning, programs and communications. Conducted a wide variety of research and analysis to inform the plan including primary and secondary research, an internal audit and data analysis, and facilitation of executive planning sessions.
The Providence Center Executive Research & Strategic Marketing Plan
Telephone interviews with business executives to determine their needs and current usage of Employee Assistance Plans. 40 telephone interviews were conducted with HR directors and CEOs prior to development of a Strategic Marketing Plan.