Working with a URI economics professor and tourism expert, designed and conducted an economic impact study utilizing data garnered from primary research with Water Fire attendees, business beneficiaries, and state tourism option leaders. Over 1,200 interviews conducted.
Online research study conducted with key business leaders to get their insights on Casino gambling and a proposed amendment to the Rhode Island constitution allowing the expansion of gambling to include a full-service casino. 472 member organizations participated.
Developed a Strategic Marketing Plan to direct the RICH business model, positioning, programs and communications for the next several years. Conducted a wide variety of research to inform the plan including an overview/best practices analysis of 56 humanities councils nationwide, 25 one-on-one interviews with key influencers, partners, and academic leaders, and a statewide survey of 454 consumers.
Developed and implemented annual Strategic Marketing Plans that increased revenues by 500%. Ongoing research conducted including focus groups, interviews and annual research with 500+ attendees.
Developed annual Strategic Marketing Plans to successfully reposition CastleHill as a world-class resort. Ongoing research included interviews, web research and recent focus groups with frequent travelers to determine perceptions the resort and its competitors as well as to test new packages and pricing.
Focus groups held with customers and prospects of three leading upscale Newport restaurants to determine perception and satisfaction with these restaurants and their competitors. Strategic Marketing Plans also developed.